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Victor Cruz Could Be First NFL Player To Join Jay-Z’s New ‘Roc Nation Sports’ Agency


Just because Victor Cruz and Jay-Z are friendly and Cruz likes to throw up the Roc when he scores touchdowns doesn’t necessarily mean he’s going to join Jigga’s new sports agency, which signed its first client, New York Yankees second baseman Robinson Cano, yesterday. But it’s certainly within the realm of possibility, given the New York connection, and it’d be a huge score for HOVA. More speculation from USA TODAY Sports:

The entertainment company Roc Nation announced Tuesday that they will launch Roc Nation Sports, a full-service sports management company led by Jay-Z (aka Shawn Carter) and partnering with Creative Artists Agency. The group also announced the signing of Roc Nation Sports’ first client, New York Yankees All-Star second baseman Robinson Cano… Roc Nation’s next move could be a jump into the NFL with New York Giants wide receiver Victor Cruz. The two have been friends for a while, with Cruz showing up at a few Jay-Z concerts last year. Plus, Cruz added a twist to his touchdown celebrations last year. After his signature salsa, he flashed Jay-Z’s “Illuminati” symbol toward TV cameras. Asked after a game in October if he and Jay-Z were working toward a business partnership, Cruz dodged the question. “I’d rather keep that under wraps. I don’t want to let the cat out of the bag just yet.” Asked if he’d provide any clarity soon, Cruz said, “We’ll see in the upcoming weeks what happens.” Or months. Cruz recently fired his agent and signed with CAA’s Tom Condon, which would seemingly set the stage for his aligning with Jay-Z in some capacity.